OREO

The ask was simple... or so it seemed. We were told to make Boo! Oreos a Halloween staple by developing a creative platform that drives brand engagement and sales during the Halloween season (the time when sales typically drop for Oreo).

Our research found that traditional Halloween celebrations are declining, and they're taking the sense of magic with them. These changes are a symptom of a bigger issue: disconnection.
In a world that is so disconnected, yet still craving a sense of community, Oreo has a unique opportunity to bring the magic back.

We'll use the power of food to encourage people to come together and create, giving them the new traditions and connections they're looking for. We're going to reignite the Halloween spirit through something as simple and powerful as baking together.

Noelle Smithers (CW), Isaac Lewis (AD), Ethan Wons (AM), Aditi Maheshwari (Strategy), Eleonore Perrigueur (Strategy), Alex Radefeld (Media)