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Answer the question on every YAYA's mind: what is the new American Dream?

Insight

The dream hasn't disappeared. It's just been rewritten as a rigged game YAYAs are still choosing to play.

Idea

The Wager. America's 250th birthday, and the party favor is a loaded deck. A 1920s underground gambling aesthetic stages the research like a backroom poker hand, black-and-white portraits, ornate frames, hand-drawn coping cards, red accents. The dream still glitters. It just costs more to play.