Scentmates​
Ask
Evolve Bath and Body Works for 18 to 24 year olds and make the brand feel present in their everyday routines.
Insight
YAYAs rely on small grounding rituals to stay steady, and scent already lives quietly inside those moments.
Idea
Turn Bath and Body Works fragrances into “Scentmates”. The thing that helps you reset, breathe and feel more like yourself.
Role
Art Director
Client
Bath & Body Works
Scentmates Microdrama Series
We created a seven episode microdrama that brings Bath and Body Works scents to life as the roommates who show up with all the chaos, comfort and comedy you’d expect.
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The Open House Experience
​Next, we created an Open House experience that transformed vacant mall spaces into what felt like a lived-in Bath and Body Works home, letting people explore scent through the everyday rooms and rituals that shape their real lives.
Airbnb x Bath and Body Works
And finally, we created the AirBathNBody Scentmates Villa, a two day escape that brought the Scentmates world to life, turning an ordinary stay into a fully scented lineup of grounding rituals, shared moments and creator powered storytelling.
Isaac Lewis (AD), Kylyn Maxwell (AD), Tess Howicz (VP), Sophia Martin (CW)