Ask

Raise awareness of XXL Wine by repositioning it to resonate with young adults who lean toward bold design, humor, and storytelling with personality.

Insight

People underestimate what looks quiet or unassuming, even when the power inside is undeniable.

Idea

Position XXL Wine as an unapologetic lifestyle statement using hippos as a living metaphor to signal outsized strength, impact, and presence.

Role

Art Director

Client

XXL