Ask

Reignite Oreo’s presence during Halloween and give the brand a role in a season where its sales actually decline.

Insight

Halloween is losing its sense of shared ritual, and without those moments, the social connection that made the season special starts to fade.

Idea

Turn Oreo into a Halloween baking catalyst by uniting every Oreo-stuffed, icing-covered creation under one banner, Twisted Creations, an online competition built on the belief that Halloween feels better when we make something together.