role
Art Director
client
MOJO AD
Ask
Create an identity for our MOJO Ad agency team that captured who we were and how we worked together.
Insight
Truth evolves when new perspectives are invited in, not when a single voice claims it.
Idea
Build a team identity grounded in the Greek concept of Aletheia, the act of bringing truth into the light, using it as a shared creative lens that shaped both our visual language and how we worked together.
Our shirt features a sculpted bust of Aletheia herself surrounded by our team’s names, symbolizing unity and shared authorship.
My existing star tattoos became a little piece of inspiration for the Aletheia identity, which is why we added the dotted star at the end of the mark to represent the i in Aletheia. The whole idea behind the identity was bringing truth to light, so turning the mark into a tattoo felt like a fitting way to make that idea personal. A team identity became something I get to carry with me.
Tattoo by @tomboy.tattoos
These are some of our early moodboards and logo concepts that didn’t feel quite right but still guided the final design.
Isaac Lewis (AD), Kylyn Maxwell (AD), Tess Howicz (VP), Sophia Martin (CW)